THe Brand
Privé was born from a shared belief: that wine cellars should be more than storage. Drawing on decades of expertise in wine, woodworking, and design, we create spaces that are built to last, crafted to inspire, and made for collectors who value both function and beauty.
OUr Founders
Privé was created from the coming together of three distinct legacies — fine wine, bespoke design, and precision millwork. Each brings decades of expertise to the table, forming a foundation that is as rare as it is enduring.
With over 65 years in the world of fine wine, our foundation is shaped by deep relationships with some of the most celebrated estates. This legacy offers us a collector’s perspective — an understanding of how wine should be preserved, displayed, and experienced.
With more than 50 years of experience in bespoke cabinetry, we carry forward a tradition of artistry and innovation. The balance of craftsmanship and technology developed through decades of design allows us to create cellars that are not only functional, but architectural in their beauty.
For over 25 years, our millwork lineage has delivered precision and excellence in luxury installations. From landmark residences to prestige projects, this mastery ensures every Privé cellar is built with exacting standards and timeless execution.
Individually, each legacy is substantial. Together, they form something entirely new. Privé is the rare convergence of wine knowledge, design tradition, and craftsmanship — a foundation capable of creating cellars worthy of the world’s most discerning collectors.
Materials & Finishes
Our material choices reflect both beauty and function — designed to protect and elevate wine collections.
Philosophy / Purpose
At the heart of Privé is the collector. Every decision we make — from design to material to finish — is guided by how your collection will live, grow, and be experienced. We believe a wine cellar is not simply a room, but a reflection of the collector’s journey.
Craftsmanship
Our cellars are defined by a commitment to quality that runs deeper than appearance. Solid wood racking, formaldehyde-free Baltic cores, and VOC-free finishes ensure stability, safety, and longevity in climate-controlled environments. Every piece is engineered with the same care as fine furniture, built to protect your wine and elevate its display.
distinctly Privé
Intelligent Design & Storage
Each cellar is meticulously planned to deliver maximum performance per square foot — up to 30% more capacity through intelligent spatial design.
Layouts balance display, accessibility, and long-term growth, designed to evolve with the client’s collection.
Materials & Construction
Built with a higher proportion of solid wood for natural insulation, stability, and longevity.
All veneers are pressed on Columbia PureBond Baltic birch cores using a formaldehyde-free process — a superior, healthier alternative to MDF.
Finishing & Sustainability
Water-based, VOC-free finishes promote a healthier indoor environment.
UV-cured technology delivers exceptional durability while maintaining environmental responsibility.
Bottle & Case Versatility
Privé racking accommodates every bottle format — from Bordeaux and Burgundy to magnums and Jeroboams.
Case storage is universally designed for varied case sizes, ensuring both secure storage and refined presentation.
Design & Aesthetic Integration
Collector-focused layouts that merge functionality with visual balance.
Seamless integration with architectural millwork and interior design for a cohesive aesthetic.
Process & Workflow
Detailed AutoCAD drawings provided for sign-off prior to fabrication.
Streamlined process from concept to installation ensures precision and efficiency.
Client Experience
Personalized, white-glove service from consultation through installation.
Ongoing support to protect and maintain the cellar investment long-term.
Innovation & Technology
Coordination with trusted climate-control specialists for optimal preservation.
Integration of smart cellar monitoring and digital visualization tools for total transparency.
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Our material choices reflect both beauty and function — designed to protect and elevate wine collections.
